Junior League of Columbia will be host our first Little Black Dress Initiative (LBDI) campaign Monday, March 25, through Friday, March 29, 2019.
What is the Little Black Dress Initiative?
The Little Black Dress Initiative (LBDI) is a poverty awareness and fundraising campaign that underscores the Junior League of Columbia’s mission to end the cycle of poverty in the Midlands.
Each participant wears one black dress for five days to illustrate the effects poverty can have on a woman’s access to resources, confidence and opportunities. Or, if a black dress doesn’t fit the participant’s lifestyle, she may wear some variation of a black ensemble throughout the initiative (e.g. black scrubs, black skort with black top, etc.).
Participants will receive a LBDI button to wear each of the five days and will spread the word about the campaign through social media using #JLCLBDI #AskMeAboutMyDress